Operating a successful retail store is no easy task. Not only will you have to set your business apart from competitors in your niche, but you’ll also have to focus some of your time and energy on proper management. Many first-time retail store owners overlook the importance of business management, resulting in poor customer service, a loss of productivity, and a general lack of engagement among employees. Here, we’re going to cover 5 important tips for managing retail stores and businesses.
Tip #1) Encourage Teamwork
If you were a fly on the wall at some of the leading retail stores, you would probably notice that nearly all of them operate around teamwork. When one employee fails to perform his or her duties, other employees suffer as a result. Retail businesses must operate with an emphasis on teamwork to prevent this from happening. Along with verbal communication, another idea to help encourage teamwork is to participate in team-building activities.
Tip #2) Greeting Customers
A second tip for better managing retail businesses is to train employees to greet each and every customer that walks into the door. A short, “Hello, how are you today?” will send a positive message to your store’s customers. Unfortunately, this is something that’s oftentimes lost in the retail industry, so make sure your business continues to greet customers.
In addition, employees should also bid them farewell when they leave. “Thanks for visiting, have a good day,” is all it takes to let customers know their visit is appreciated. It’s the subtle nuances such a this that will set your retail store apart from your competitors.
Tip #3) Constructive Criticism
It’s not uncommon for employees to keep their work-related problems to themselves, fearing of repressions if they bring it to the owner or manager. When problems aren’t addressed, however, they will become progressively worse, negatively impacting the workplace and the business a whole. Retail businesses should implement a feedback program where employees can submit their concerns and comments anonymously and without fear of repercussions.
Tip #4) Encourage a Positive Work Environment
A fourth tip towards better managing retail stores is to remain positive. I know it’s hard – if not impossible – to show up to work each and every day with a smile on your face, especially when you’re experiencing personal issues, but it’s necessary to encourage a positive environment. Retail store owners and managers who constantly show up with a general negative attitude will spread their emotions to employees.
Tip #5) Reward Hard Work and Dedication
Lastly, retail store owners and managers should reward employees who strive for professional excellence. Using an employee-of-the-month program is one idea for retail stores to reward hard-working employees. Of course, you could also set monthly sales goals, rewarding employees who reach them. So, what kind of rewards should you offer employees? Gift cards, company-branded gear, free lunch, trophies, plaque awards, and bonus cash are just a few options to consider.