Whether it’s a holiday, anniversary, or just another day at the office, marketing gifts can be used to strengthen the professional relationships between businesses and clients. It’s way to tell your clients/partners “thanks for doing business with us” – in a more meaningful and memorable manner. To learn more about marketing gifts and how they can be used to improve client relationships, keep reading.
Reasons For Using Marketing Gifts
According to a recent study, roughly 1 out of 2 corporations in the U.S. give their clients, customers, and/or business partners gifts. The most common reason cited for this gift-giving action to say thanks. Strong client relationship are essential to maintaining a successful, lasting business, which is why so many business owners rely on the use of marketing gifts. Telling a client “thank you” verbally is a step in the right direction, but handing him or her something tangible will leave a lasting impression.
But there are other reasons why nearly half of all U.S. corporations use marketing gifts. In addition to saying thanks, corporations also use marketing gifts to develop their business. How exactly can the use of marketing gifts develop a business? By providing a client with marketing gifts, you will naturally improve his or her disposition, which in turn increases the chance of making them a repeat customer.
Marketing gifts also offer businesses the opportunity to increase their brand exposure. Rather than providing clients and business partners with generic, nondescript gifts, you should focus on items which are branded with your businesses name and logo. The client benefits from the free gift (also known as swag), while your business benefits from the increased brand exposure.
Here are some marketing gift ideas:
- Personalized trophies
- Coffee mugs
- Travel mugs
- Sports bottles