Business cards are one of those neat little accessories that most people drastically underestimate. The fact is, however, that these otherwise simple pieces of cardboard can be a powerful marketing tool that translates into more clients and more money. No matter what line of work you are in, chances are it can benefit from the use of business cards. If you are wondering how, keep reading and we’ll reveal why every professional should invest in them.
Reason #1 – Brand Awareness
One of the greatest advantages to having your own business cards is that it increases your brand awareness. As long you design them properly with your company’s logo and slogan, they will work to make more people remember your brand. Even if people with your business cards don’t purchase your services or products, they will still know and trust your brand, and that’s something you can’t put a price on.
The key to branding with business cards is to hand them out to everyone you come across. The more people who see and hold your cards, the bigger your brand will become. It’s a quick and easy way to grow your brand into a name that people know and trust, so take advantage of this by investing in a set of business cards.
Reason #2 – Increase Direct Sales
Of course business cards are also useful for increasing direct sales. If your company sells a physical product, virtual product or even a service, you could potentially gain more sales by handing out business cards to prospective clients. When designing your cards, be sure to say exactly what your company offers at the top so there’s no confusion. You can go one step further by including a short “elevator pitch” while you are physically handing out your cards. Tell people what your company offers and why you should choose them. Keep it short, simple and to the point, because most people don’t want to listen to some long ramble about your company’s history and accomplishments.
Reason #3 – Networking
Lastly, a third reason why every professional should have his or her own business cards is because it allows them to increase their network of contacts. Instead of opening up your cell phone and trying to enter in another professional’s contact number, you can simply exchange business cards. It’s much easier and allows you to remember exactly what kind of work the other person does. For this reason, it’s recommended that you always keep some business cards on you.